It is giving up on the Qwikster brand, which would have been DVD-only. Netflix will keep both DVDs and streaming under one website, just like it always has.
Smart move! The DVDs are a major advantage over rivals in the streaming industry like Amazon and Hulu.
CEO Reed Hastings wrote on the Netflix blog, “It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.”
The stock has been smashed in the last year, and the Qwikster decision is a big part of the reason why.
The stock is up 7% in the pre-market trading on the news. We’ll see if investors are just negative on Netflix generally, or if they react positively to the quick reaction to customer feedback.
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