On Thursday, the Academy of Television Arts & Sciences shared the annual list long-awaited by television industry professionals, networks, and – more recently – streaming services. But this year’s list was slightly different from the ones they have seen for almost two decades.
For the first time in 17 years, HBO didn’t take the crown for the most nominations of any platform, and to rub salt in the wound, it was a streaming service that took its place.
As this chart from Statista shows, Netflix’s 112 nomination put it in first place, with three more than runner-up HBO and four times as many as the next leading streaming service, Hulu. Last year, Netflix was behind HBO by a full 20 nominations.
The nominations aren’t wins, but for traditional networks who prioritise viewership, they are leverage for ad dollars. For Netflix – an ad-free streaming service that prioritises subscriber growth – the validation of content quality is important for a different reason: Netflix has said its original content draws more customers to its platform than licensed content, and it needs those dollars to keep creating.
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