Netflix (NFLX) relies on Internet advertising to attract many of its new subscribers, so in theory, it would benefit if the online ad market tanks: Cheaper search and display ad rates would mean lower subscriber acquisition costs.
Nothing doing yet, CEO Reed Hastings said this evening on the company’s Q3 earnings call: “We haven’t seen any material softening of those rates, such that would improve our efficiency. We’re sort of watching the trends and hopeful of that from our sake as a buyer… but nothing’s broken yet.”
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