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We had Tony Fadell, CEO of Nest, and former leader of the iPod group at Apple at our IGNITION conference. One question we had for Fadell was about pricing. Nest's new smoke and CO2 detector costs $US129, which is above the competition. We wanted to know if he want to maintain premium prices like Apple, or would he rather be able to eventually lower prices and sell it to a broader group of people. Watch his answer here.
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