Facebook Is Running Out Of Time To Figure Out Its Mobile Advertising Strategy

facebook iphone app

Photo: Apple

Facebook users are increasingly abandoning the desktop version of the social network in favour of the mobile version, the company revealed in its latest 10-Q filing.About 102 million users accessed Facebook solely through mobile devices in June, a whopping 23% increase from the number who did so in March, according to a telling stat in the 10-Q filing first spotted by TechCrunch.

To put that in perspective, this means nearly a fifth of Facebook’s 543 million monthly active users now access the social network exclusively through mobile apps or a mobile browser.

This proves yet again that mobile is Facebook’s future, and it only increases the urgency for the company to figure out its mobile advertising strategy. Facebook’s mobile ads do have a click-through rate that is reportedly as much as 15 times greater than on the desktop, but as TechCrunch points out, Facebook can only place a small fraction of the ads on the mobile page that it does on the desktop page.

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