Photo: AP Photo
NBCUniversal is doing better than expected, ahead of both its ratings and financial projections for the London 2012 Olympic Games, according to CEO Steve Burke. “We are off to a very very successful start,” he said, adding the company is over $100 million ahead of its advertising revenue goal, benefiting from higher than expected ratings. “London is going to be right around break-even,” said Burke. At one point, his team expected a loss of as much as $200 million. “We are way ahead. We stand to make money on future Olympics.”
He said he was anticipating a performance closer to Athens 2004 than Beijing 2008.
Burke credits the success to heavy promotion across Comcast and NBCUniversal over the 100 days leading up to the Games, as well as offering coverage across multiple channels and media platforms.
In addition to profiting off future Olympic Games, NBCUniversal stands to benefit from promoting and previewing its new shows including the Matthew Perry sitcom “Go On.”
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