NBC's Zucker: Apple, Please Forgive Us; Writers, Good Riddance

NBC’s Jeff Zucker extended an olive branch to Apple by blowing smoke up Steve Jobs’ posterior in the Financial Times:

“We’ve said all along that we admire Apple, that we want to be in business with Apple,” he said. “We’re great fans of Steve Jobs.”

Translation: “Sorry about all that trash-talk, guys. Our direct video distribution has been a flop, so please come back to the table so we can cut a deal.”

Zucker also crowed about how great things are now that the writers shot themselves in the foot and limped off the job. For example:

  • Lots of crappy but expensive production deals cancelled, saving NBC millions.
  • Improved ratings
  • An excuse to dispense with archaic, useless “upfronts” and “pilots”

“Things like that are all vestiges of an era that’s gone by and won’t return,” Zucker said.  “I think there were a tremendous number of inefficiencies in Hollywood and it often takes a seismic event to change them, and I think that’s what’s happened here,” he said of the strike, predicting that “the development process will change forever.”

(Dear writers: Yes, this is obviously calculated gloating, but time to face the music: You’ve lost. Time to cut a deal, declare victory, and get back to work.)

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