Photo: Getty Images / Simon Watts
Yesterday, NBC Sports president Mark Lazarus announced the ratings boost for “strong performances” by the US allowed the company to break even on what they thought would be a huge loss.
The real winner for NBC were advertising sales totaling to near $1.25 billion–almost a 50 per cent raise from 2008’s Beijing games.
The 2010 Vancouver Olympics cost the company $223 million.
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