It’s unclear if this includes the NBC video programming that Micrsoft’s MSN will carry. But either way, it’s a bit of a meaningless claim, since NBC really doesn’t know how many people will end up tuning in, and thus how much inventory it will have to sell. NBC’s hope: like CBS’s March Madness, there will be significant at-work viewing because events scheduled in the evening in Beijing will unfold during work hours on the East Coast.
Viewers will have to put up with some annoyances: NBC is selling 15- and 30-second pre- and mid-roll video spots only. Less-intrusive overlay ads don’t conform to International Olympic Committee standards on advertising during the games, and won’t be popping up this summer on any Olympics video.
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