- NBC is considering bumping Megyn Kelly’s ratings-troubled show back an hour, Page Six reported.
- “Megyn Kelly Today” has struggled with ratings since its September 2017 premiere.
- The slot would be filled by Kathie Lee Gifford and Hoda Kotb’s hour of the “Today” show.
After months of low ratings, NBC is considering pushing Megyn Kelly’s morning show to a later time slot, Page Six reported.
Sources told Page Six “Megyn Kelly Today” could be pushed an hour later and replaced by Kathie Lee Gifford and Hoda Kotb‘s hour of the “Today” show to fix low viewership in the later morning hours.
“It’s the smart move,” an anonymous source labelled as an “insider” told Page Six.
The former Fox News host has struggled to attract viewers since her NBC premiere in September 2017 and opened to wide criticism and disappointing audience numbers that were lower than both her previous viewership and other hosts in the same time slot on similar channels.
Page Six previously reported Kelly’s audience was down 32% from the previous year and was affecting viewership for the later hours of the “Today” show.
But recent Nielsen data is tracking Kelly’s show up 5% in total viewers month-over-month. A network source told Page Six the rumoured swap was “just another ‘timeless’ rumour about Megyn Kelly.”
As it stands now, the “Today” show is on from 7 a.m. to 9 a.m. ET, then “Megyn Kelly Today” until 10 a.m. ET, then “Today With Kathie Lee & Hoda” until 11 a.m. ET.
Kelly signed a three-year, $US69 million contract with NBC in January 2017.
The show has made headlines for its awkward interviews with guests including Debra Messing and Jane Fonda. Former “Today” show anchor Ann Curry criticised Kelly’s lasting feud with Fonda after the episode, saying “this is not journalism.”
NBC declined Page Six’s request for comment.
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