NBC may be winning in TV ratings with the Winter Olympics, but the network can’t keep up on the Internet.NBCOlympics.com is trailing both Yahoo.com and ESPN.com when it comes to online Olympic traffic.
According to MediaWeek, during the week of Feb. 8 through Feb. 14, Yahoo Olympics attracted 9.3 million unique users. This figure towers over the 6.5 million unique users at NBCOlympics.com during the opening days of competition.
ESPN.com also beat NBC, drawing 8.4 million unique users.
While the two sports sites have a far more stable audience base, NBC has repeatedly hurt its chances at being the go-to site. The network placed several features and videos, including a full replay of the ice skating competition behind a subscription pay wall. NBCOlympics.com also requires users to download Silverlight prior to watching videos of events.
In NBC’s defence, its site draws higher audience engagement. According to MediaWeek’s comScore data, “NBCOlympics generated over 177.4 million pageviews, over five times as many as Yahoo’s 34.5 million pageviews.”
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