UPFRONTS 2011: Go Behind The Scenes Of NBC's Rainbow-Bright Ballroom Affair

nbc upfront

NBC’s upfront presentation at the Hilton in Midtown Manhattan today was crammed with advertisers — but relatively low on stars, most of whom stayed backstage during the presentation instead of hawking their own shows.

Advertisers still got to glimpse them — just not in the flesh.

NBC draped black and white portraits of its boldname talent like Tina Fey throughout the hotel to remind guests that they’ve got a big stable of stars — even if they hadn’t all showed up, as one famous in-house band did.

Hordes of ad buyers came out of the rain and up the three stories to the ballroom.

And circumvented this mesmerizing light fixture to get to the check-in.

A six-foot, glammed-up Fey graced a landing.

This unfailingly friendly page politely blocked us from getting any closer to Seth Meyers, who's in tiny profile on the right, mingling before opening the show.

The lights in the ballroom changed constantly, from purple...

... to peacock-appropriate green and blue.

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