UPFRONTS 2011: Go Behind The Scenes Of NBC’s Rainbow-Bright Ballroom Affair

nbc upfront

NBC’s upfront presentation at the Hilton in Midtown Manhattan today was crammed with advertisers — but relatively low on stars, most of whom stayed backstage during the presentation instead of hawking their own shows.

Advertisers still got to glimpse them — just not in the flesh.

NBC draped black and white portraits of its boldname talent like Tina Fey throughout the hotel to remind guests that they’ve got a big stable of stars — even if they hadn’t all showed up, as one famous in-house band did.

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[slide
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title=”You can just glimpse it going by — but NBC had City Tours buses plastered with “I [Peacock logo] NY” circling the hotel.”
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[slide
permalink=”hordes-of-ad-buyers-came-out-of-the-rain-and-up-the-three-stories-to-the-ballroom-2″
title=”Hordes of ad buyers came out of the rain and up the three stories to the ballroom.”
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[slide
permalink=”and-circumvented-this-mesmerizing-light-fixture-to-get-to-the-check-in-3″
title=”And circumvented this mesmerizing light fixture to get to the check-in.”
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[slide
permalink=”a-six-foot-glammed-up-fey-graced-a-landing-4″
title=”A six-foot, glammed-up Fey graced a landing.”
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[slide
permalink=”fabric-backed-portraits-adorned-the-lobby-seen-here-is-amanda-peet-who-stars-in-the-upcoming-comedy-bent-and-eddie-cibrian-star-of-the-upcoming-drama-the-playboy-club-5″
title=”Fabric-backed portraits adorned the lobby; seen here is Amanda Peet, who stars in the upcoming comedy “Bent,” and Eddie Cibrian, star of the upcoming drama “The Playboy Club.””
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[slide
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title=”This unfailingly friendly page politely blocked us from getting any closer to Seth Meyers, who’s in tiny profile on the right, mingling before opening the show.”
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[slide
permalink=”the-lights-in-the-ballroom-changed-constantly-from-purple-7″
title=”The lights in the ballroom changed constantly, from purple…”
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[slide
permalink=”-to-peacock-appropriate-green-and-blue-8″
title=”… to peacock-appropriate green and blue.”
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[slide
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title=”The Roots (who introduced themselves as the “Roots Crew from ‘Late Night With Jimmy Fallon'” played a set before the presentation. Then, they had to stand like this through the whole thing! (Questlove got to sit at his drums, and could be seen picking his afro when the lights were down).”
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[slide
permalink=”now-check-out-how-nbcs-sister-company-universal-just-changed-the-comedy-game-with-bridesmaids-10″
title=”Now check out how NBC’s sister company — Universal — just changed the comedy game with “Bridesmaids.””
content=”Click here to see the ripples of the ‘Bridesmaids’ effect >>
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