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Sports Business Journal’s John Ourand spoke with NBC Sports Chairman Mark Lazarus about the network’s decision to tape delay some of the biggest events for primetime broadcast.And it seems Lazarus is still completely satisfied with his decision, even after seeing all of the complaints on Twitter and other internet outlets. He said:
“As programmers, we are charged to manage the business. And this is a business. It’s not everyone’s inalienable right to get whatever they want. We are charged with making smart decisions for our company, for our shareholders and to present the product the way we believe is best.”
Lazarus adds that he is happy with the results NBC has seen from their broadcasts. For instance, on Saturday when NBC live-streamed the men’s 400 IM race, almost one million live streams were on during the race, and still brought in a 24 rating when it was on television a few hours later.
Lazarus also thinks that not live-streaming the opening ceremony ended up making people more excited for the event, and more likely to watch it later in the night on NBC. He told SBJ:
“We think we created the best experience. Frankly, I think all of the noise about Queen Elizabeth and Paul McCartney on social media and in the digital world helped build excitement for our prime-time show.”
Whatever the reasoning, it’s working for NBC and they are pulling in record ratings so far.
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