The idea is fantastic, plus it’s targeted and well executed. Kids love this sort of stuff, and that’s exactly who NatGeo is looking for. Plus, the parents get involved, and even some random adult passersby.
Best of all, it’s not complicated. There’s no smartphone involved — just stand in front of the screen, and experience it. This is what engagement is all about.
We’d love to see this executed on a bigger scale in a high traffic area like, say, Times Square. It’d be a huge hit, especially with kids.
Check it out:
Business Insider Emails & Alerts
Site highlights each day to your inbox.