Natalie Portman Apple Store Screening Draws Hundreds

Why did hundreds of people form a block-long line outside the SoHo Apple store last night? Nope, not a new version of the iPhone, but a screening of a 13-minute short film directed by Wes Anderson, starring Natalie Portman and Jason Schwartzman. The screening of Hotel Chevalier, the short prequel to Anderson’s new film, The Darjeeling Limited, drew a mostly young crowd — some getting in line as early as 3 p.m., six hours before the event.

After the screening, the audience supposedly had a chance to chat with Anderson, Portman, and Schwartzman. We say supposedly because a PR mix-up meant we had the pleasure of covering the event from the sidewalk outside. Good news: the short is slated to hit Apple’s iTunes store today as a free download. Were you there?  How was the film and the Q&A?

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at

Tagged In

apple community sai-us