One of the most talked-about millennial fashion brands is under fire from customers who claim it's not fulfilling orders

Nasty Gal is getting some nasty heat on social media.

The clothing company, which specialises in edgy fashion for young women, was founded in 2006 in Los Angeles. Though it was once estimated by Bloomberg to be worth $US100 million, the company filed for bankruptcy last year. 

Nasty Gal’s founder, Sophia Amoruso, who became a business icon and wrote The New York Times best-selling book “#Girlboss,” stepped down as CEO in 2015. 

It was subsequently acquired by the British online fashion retailer Boohoo for $US20 million at the end of February.

The transition seems to be causing headaches and customers have taken to Nasty Gal’s Instagram feed this week to complain about orders not arriving on time.

“It’s been two weeks and I’m trying to be very patient! $US1700 worth of stuff. And I can’t even log in to my account,” one customer said.

Another claimed that the website looked like “garbage” since Boohoo took over.

“The model’s heads look badly photoshopped on and so do the clothes… Bad marketing, bad styling, and product quality looks like it’s gone downhill as well,” she said.

“I’m actually blaming the prior owners. They shouldn’t have left all these outstanding orders without giving you access to them and or fulfilling them first! Someone has obviously dropped the ball here,” one woman said. 

The retailer has turned to Twitter and Instagram to apologise customers and reassure them that their orders will be completed. Nasty Gal did not immediately respond to Business Insider’s request for comment. 

 

 

 

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