A front-page ad featuring Bollywood actress and model Nargis Fakhri that appeared across a number of daily newspapers in Pakistan on Sunday has sparked a social media backlash, The Express Tribune first reported.
The ad, for Pakistan mobile carrier Mobilink, depicted Fakhri in a long-sleeved red dress, lying down, holding a smartphone in one hand, while the other rested on her hair.
However, some Twitter users — including prominent journalist Ansar Abbasi, the investigations editor at The News — complained the ad was “absurd” and “shameful,” presumably for Mobilink’s choice to use a beautiful woman to help sell its phones.
However, other Twitter users were a little more pragmatic.
Woke up to find every 2nd person on my T/L tweeting that Nargis Fakhri front page ad. Offensive or not, advertiser’s mission accomplished
— Talat Aslam (@titojourno) December 20, 2015
The discussion around the ad led to “Nargis Fakhri” trending on Twitter in Pakistan on Sunday, many users reported.
Nargis Fakhri is still trending.Mobilink marketing manager must be going crazy in delight
— Naveed Nadeem (@NaveedNadeem007) December 20, 2015
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