Earlier this month, we talked about how brands use colour to establish their place in consumers’ minds.
But that’s not the only way companies use subtle imagery to make connections with people. Sometimes simply choosing the right font can convey important messages. For instance, Canon’s logo uses sharp corners to indicate the level of precision its products boast, while Tumblr’s logo highlights the company’s minimalist aesthetic.
We used the fonts of some of the world’s most distinctive logos to spell out new words. See if you can figure out which brands the letters belong to.
Yahoo unveiled its new logo to jeers last year after it spent a month teasing the internet with possible redesigns.
Coca-Cola is one of America's most iconic brands, and its 'classic' script mark is recognised around the world.
IBM says the horizontal stripes in its logo, introduced in 1972, are meant to convey 'speed and dynamism.'
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.