“It’s the real thing.” “The king of beers.”
Some advertising campaigns are so great that they are forever ingrained in our memories. But just because a slogan is catchy doesn’t mean it creates a good brand association. And if the brand isn’t remembered, then commercials are just wastes of a few million marketing dollars.
Advertising Age made a list of the top 100 campaigns of the century. It used three criteria to select the honored ads: if it was a watershed, if it was credited with creating a category, or if it was simply unforgettable.
So, which campaigns made their brands unforgettable?
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