QUIZ: Can You Match The Brand With Its Jingle?

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Photo: Joseph grey Flickr

Perhaps one of the most overlooked aspects of branding is what industry insiders like to call an “audio logo.”Good brands tend to have distinctive music or sounds, which they put a lot of time and money into creating. Sure, people recognise the Nike swoosh logo, but how many people get fry-cravings once they hear McDonald’s “Ba-da-ba-ba-ba”?

Click here to take the quiz>
Katz Media Group recently did a study that polled how well people recall sonic branding—“or using sound to communicate brand messaging via a well-established audio signature, music, or character voice.”

Some companies do a fantastic job, and others leave a lot to be desired.

Test your skill to see if you can match the jingle to the brand.

34 per cent of listeners correctly identified this brand.

That's the Duracell jingle.

32 per cent of listeners correctly identified this brand.

That's the Old Spice jingle.

45 per cent of listeners correctly identified this brand.

That's the Southwest jingle.

When Katz Marketing Solutions asked listeners how the sound logo made them feel, one said, 'I can afford this.'

29 per cent of listeners correctly identified this brand.

That's the ESPN jingle.

The jingle was actually composed by Annie Roboff, a songwriter who has done work for Whitney Houston, the Dixie Chicks, and Faith Hill.

69 per cent of listeners correctly identified this brand.

That's the Six Flags jingle.

'I miss the little dancing bald man,' one listener said during the test.

The theme is from the Vengaboys' hit, 'We Like to Party.'

64 per cent of listeners correctly identified this brand.

That's Capital One's jingle.

Most listeners visualise Vikings when they hear the sound logo.

36 per cent of listeners correctly identified this brand.

That's T-Mobile's jingle.

Only one in three Americans correctly identified this jingle. They were torn between visualising Catherine Zeta Jones and the T-Mobile girl in pink, Carly Foulkes.

24 per cent of listeners correctly identified this brand.

That's Expedia's jingle.

This performed best for men ages 18-34.

24 per cent of listeners correctly identified this brand.

That's Bud Light's sound logo.

The 'Real Men of Genius' radio campaign was launched in 1998 and ended a decade later in 2008.

55 per cent of listeners correctly identified this brand.

That's Mazda's jingle.

Apparently 'Zoom-Zoom' is the 'emotion of motion.'

Mazda has been using the phrase since 2000.

41 per cent of listeners correctly identified this brand.

That's Intel's jingle.

Walter Werzowa, a composer, created this 'sonic brand' by mixing 20 digital sounds. He included a xylophone, a tambourine, bells, a marimba, and a hammer striking a pipe.

44 per cent of listeners correctly identified this brand.

That's the Farmer's Insurance Group jingle.

Farmers should be pleased by the positive messages listeners took from the sound logo upon hearing the jingle. 'That company is like a military group that will have your back.' 'They take your insurance policy seriously, but they don't take themselves seriously.'

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