MySpace is taking its original video strategy low-brow, even by MySpace standards. News Corp.’s social networking site announced its second original Web series, “Special Delivery,” which consists entirely of Candid Camera-style pranking of delivery employees. In the pilot, a pizza delivery guy is convinced to dance around like he would “for his lady,” in a boa. Wow, let’s hope they tip.
MySpace says it has ordered 18 3-minute episodes of the series, which will air twice a week, sponsored by Frito Lay. We can see why they’d try a show like this — it’s the kind of short, brash clips that the average MySpace user might find entertaining. The big problem: “Special Delivery” isn’t funny.
Earlier: MySpace “Quarterlife” Exec Promoted
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