Photo: Kim Bhasin, Business Insider
MySpace celebrated Advertising Week in New York City with a party that was reminiscent of MySpace circa 2006, when it had 100 million users.The company went all out, inviting Far East Movement, Natasha Bedingfield and B.o.B (co-headliner Drake didn’t show) to perform at Best Buy theatre in Midtown Manhattan. Show-goers got rowdy on the floor while MySpace execs and their friends watched from a private balcony.
We’ll take you behind the scenes (including to the VIP room, before Justin Timberlake kicked us out) and show you the highlights from what might be MySpace’s comeback kickoff.
Before doors opened at 8 p.m., a line of eager show-goers wrapped around Best Buy theatre in Times Square
Best Buy theatre got MySpace-d out for the event, with several big screens that flashed its logo and MySpace content all night
People gathered together in the swanky theatre lobby before the show, where the nearby bar was well-stocked and much-frequented
When we caught our first glimpse of the stage, fans were already jostling for the best spots up front
Before the stars' sets, the sound technician made sure the settings were right for the bass-infused show to come
Most of the people in the VIP room were professionally-clad execs, but a few others were just friends there to hang out
Then B.o.B showed up and chatted with the MySpace folks as he made his way through the VIP room with a small entourage
B.o.B posed for a bunch of pictures too. But after he left, Justin Timberlake arrived and gave us the boot
Hey, look at that -- music, finally! Here's how we watched Far East Movement, from the photo pit up front
We can only guess, but it would seem the heavy bass was the cause of this near-disaster, when one of the screens came loose and dropped down over the crowd
B.o.B. got more intimate with fans as the show went on, and got about as cozy as he could when he took a seat here
The show ended more than an hour past schedule at nearly 1 a.m. The crowd left some late-night carnage for the cleanup folks
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