Twitter upgraded its analytics platform last week to give its marketers more insight into the likes and dislikes of its users.
It’s not just advertisers, though, that can see the information.
Anyone who has Twitter analytics enabled, which includes its verified users like myself, can pull up information on the net worth of their followers to top wireless carrier they use.
For me, that’s finding out the largest percentage of my Twitter followers have a net worth north of $US1 million, own iPhones, use Visa cards and buy a lot of pasta.
For those who aren’t verified on Twitter, you can’t see the demographics of your own followers, but you can explore the interests of all users within the United States.
My followers are appropriately interested in technology news way more than the national average, but are less of “ethnic explorers” — whatever that means — than the rest of the United States. Twitter is pulling its data from its Marketing Platform Partners, according to the blogpost, such as Datalogix and Acxiom.
The new insights also tell me what per cent of my audience is buying what food. Apparently, my Tweeple dig into a deli dip 23 per cent more than the national average, although they buy it as often as they buy dry pasta.
The more you know.