MWC Rebranding: A Second-Rate Logo For a Second-Rate Conference

logo mountain west

Photo: Mountain West Conference

The Mountain West Conference began rebranding itself this week after undergoing drastic changes to its membership in the past year.The conference has already lost two of its signature schools — BYU and Utah — and will lose one perennially snubbed football school (TCU) in 2012, after adding one (Boise State) this year.

While even the coolest of logos wouldn’t have squashed the perception that the MWC is trending downward, this purple block thing can’t help.

In addition to unveiling its new logo/Rubik’s Cube, the conference announced its new slogan: “This is our time.”

I have a sneaking suspicious that “our time” will mean “Tuesday night at 10:45 p.m. EST on espn3.com.”

Source: Mountain West Conference

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