In One Chart, Why It's Time For Apple To Launch A Subscription Music Service

This chart from Statista shows that the growth of downloads has flattened down to nothing, and is now negative. This explains why Apple launched iTunes Radio last year. It also explores why Apple is reportedly considering a subscription music service like Spotify. Streaming music is the future.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at