Murdoch’s “Less Is More” Media Strategy


The News Corp. (NWS) boss knows how to turn on the charm — say, when he’s courting a group of recalcitrant Bancrofts — and how to turn if off — like yesterday, when Reuters reporter Robert MacMillan tried conducting an impromptu interview. (Note to aspiring media moguls: If you’re going to employ the latter strategy, it helps if you emulate Rupe and hire multiple security guards). Reuters via Gawker