MURDOCH: We Might Change 'Wall Street Journal' To 'WSJ'

Rupert Murdoch, CEO of Newscorp, was on CNBC earlier today speaking with David Faber.

One comment that caught the radar of the Wall Street Journal’s Charles Forelle was that Murdoch was considering officially changing the name of ‘Wall Street Journal’ to ‘WSJ.’

It’s not the biggest news in the world.  But it’s not nothing either.

Not long ago, Kentucky Fried Chicken changed its name to KFC.  Legend has it that the move was done to tone down the stigma of ‘fried’.  Perhaps this would be a similar move to tone down the stigma that may be associated with ‘Wall Street’.

NOW WATCH: Money & Markets videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.