Sorry, digerati, but you’re going to have to pony up for that WSJ subscription after all. News Corp’s Murdoch confirms that he’s reconsidered and won’t be making the WSJ free:
“CEO Rupert Murdoch said on Thursday he would not make all online Wall Street Journal content free. Dow Jones & Co has begun opening access to some previously paid-for items just weeks after the $5.6 billion buyout by News Corp. But Murdoch told a panel at the World Economic Forum annual meeting that there would still be limits. “The really specialised (material) giving the greatest insights, that will still be a subscription service,” he said.”
After reconsidering the issue ourselves, we think this is a smart move. Everyone who needs the WSJ will pony up the $99–and the heck with everyone else. Also, more importantly, the Journal’s cash cow print subscription business will live a lot longer–because subscribers won’t be able to just visit WSJ.com and get the whole thing for free.
A detailed description of why the No-Free move makes sense is here.
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