Could this be the end of the Dow Jones Industrial Average?
The Wall Street Journal, which is owned by Dow Jones owner News Corp, has been shopping the company’s stock-market indexing business.
It’s far beyond just the level of “mulling” or “contemplation” or whatever tired journalism cliche you want to use. It’s actually in a sales process, conducted by Goldman Sachs. It’s still earlier stage, apparently, and the Journal says it could also lead to a joint venture or different combination.
Perhaps most shockingly, the new owner could choose to rename the flagship Dow Jones Industrial Average. Is that a real possibility? Why buy one of the best known brands in business only the ditch the name?
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