Google certainly seems terrified that Apple will ditch Google Maps on the next iOS in favour of its own in-house mapping application, but one analyst argues the company will be just fine either way.
Piper Jaffray’s Gene Munster wrote in a research note Wednesday that Apple’s decision to abandon Google Maps shouldn’t have any “material impact” on the revenue Google gets from iOS.
Munster estimates that Apple’s iOS will generate about 40% of Google’s mobile search revenue this year and 2% of the company’s net revenue. Munster doesn’t expect this revenue breakdown to change if Google Maps stops being the default mapping tool on Apple’s mobile devices mainly because the application will probably still be offered in the App Store.
“We believe Google Maps is likely to live on as a product in Apple’s App Store,” Munster wrote in the research note. “Given Google’s recent statement that 1 billion people use Google Maps per month, we believe it is possible that Maps as its own application in the App Store could be more popular than any of Google’s other applications.”