UPDATE: Here's The Full-Page Newspaper Ad A German Insurer Took Out To Say Sorry For The Sex Party

Photo: Handelsblatt

Remember that kinky sex party that German insurance company Munich Re hosted for some of its workers back in 2007?As a reminder, the firm invited 100 of its top performers to enjoy 20 pre-paid prostitutes at a party in Budapest, Hungary.

Not surprisingly, the details of the story — one factoid, for example, was that prostitutes wore colour-coded wristbands to denote who was available for sex favours — were mortifyingly embarrassing for the insurer.

So Munich Re just “took out full-page advertisements in national newspapers today to apologise for laying on prostitutes for its top salesmen,” according to the Herald Sun, via Dealbreaker. (The ad is below)

The advertisement said:

When people make mistakes they say sorry. When firms make mistakes they do something about it. That’s why we are doing both.

We are working intensively on clearing up these allegations. We are taking far-reaching measures to make sure that mistakes like this don’t happen again.

Here’s the ad:

munich re ad

Photo: Ergo

Don’t miss: Call Girl Says The Only Thing That Surprised Her About Munich Re Sex Party Was The Scale >

NOW WATCH: Money & Markets videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.