Muji — the retailer known for its minimalist home goods — is opening a hotel in Yokyo’s Ginza district.
Set to be completed in spring 2019, the first six floors of the 10-story development will be dedicated to a Muji flagship store, according to Spoon & Tamago. The top four floors will house the new hotel.
Like the store, the hotel will feature lots of Muji goods. The project calls for 79 rooms, outfitted with Muji furniture and accessories, many of which will be made from recycled wood.
The company also announced in early 2017 that it plans to launch another hotel in Shenzhen, China.
The miniature model below shows what rooms in both hotels could look like. The bare-bones design mirrors that of Muji’s tiny homes, which it plans to start selling in August 2017.
The new hotels could be a smart strategy to market Muji’s products. If a guest enjoys sleeping on a Muji bed, they might want to buy one for their own home.
The move follows the trend of other retailers that have opened hotels in recent years. The Portrait Firenze, which Salvatore Ferragamo debuted in 2014, offers 34 luxe suites designed in the style of the brand’s clothing. The Americana clothing company Tommy Hilfiger has a hotel property in Miami Beach, while the home goods chain West Elm will open a series of boutique hotels starting in 2018.
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