MTV Announces VMA Nominations Through Stop-Motion Videos On Instagram

mtv video music awards vma video stop-motion animation nomination‘Best Message with a Social Message’ nominee Macklemore & Ryan Lewis, for ‘Same Love.’

MTV is rolling out its Video Music Awards nominations through stop-motion videos on Instagram and Vine, marking the first time an awards show has announced nominations through those social media platforms.

The network hired stop-motion guru Khoa Phan, who has worked with Peanuts Worldwide LLC, Livestrong, and (RED), to create eight mind-blowing videos for the special, according to Mashable.

The animations include break-dancing stick figures for the Best Hip-Hop Video, and balloons bursting for Best Pop Video.

The 30th anniversary show airs August 25, and becomes the first major awards show to be filmed in Brooklyn, N.Y.

Check out the nominees below:

Video of the Year
Best Male Video
Best Female Video
Best Hip-Hop Video
Best Pop Video
Best Collaboration
Artist to Watch
Best Song with a Social Message
Nominees Kelly Clarkson and Austin Mahone responded to the announcements on Twitter — not to be topped by Taylor Swift’s reaction:

NOW WATCH: Briefing videos

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