MTV is rolling out its Video Music Awards nominations through stop-motion videos on Instagram and Vine, marking the first time an awards show has announced nominations through those social media platforms.
The animations include break-dancing stick figures for the Best Hip-Hop Video, and balloons bursting for Best Pop Video.
The 30th anniversary show airs August 25, and becomes the first major awards show to be filmed in Brooklyn, N.Y.
Check out the nominees below:
Video of the Year
Best Male Video
Best Female Video
Best Hip-Hop Video
Best Pop Video
Artist to Watch
Best Song with a Social Message
Nominees Kelly Clarkson and Austin Mahone responded to the announcements on Twitter — not to be topped by Taylor Swift’s reaction:
Two VMA nominations!! If you vote and get us one, I promise to keep a firmer grip on the mic this time ;) http://t.co/nK9rhV95RP
— Taylor Swift (@taylorswift13) July 17, 2013
Business Insider Emails & Alerts
Site highlights each day to your inbox.