- MoviePass announced on Wednesday that it’s going back to its $US9.95 monthly plan.
- Since April, new subscribers had to pay for a $US29.95 three-month plan that allowed four movies per month and a free trial to iHeartRadio’s All-Access streaming package.
The app discontinued the plan in April and reports surfaced last week while MoviePass CEO Mitch Lowe was taking meeting with exhibitors at CinemaCon, the industry’s annual conference in Las Vegas, that the $US9.95 would not come back. But it looks like there has been a change of heart.
“We never planned to abandon the flagship product that everybody loves,” Lowe told Variety. “Any time we’ve done a promotional package, we’ve taken the monthly plan off our site.”
Since mid-April, new MoviePass subscribers had only been able to pay $US29.95 for a three-month promotional plan that allowed four movies a month, as well as a free trial of iHeartRadio’s All-Access streaming package.
But there is one new tweak to the service that isn’t changing: Subscribers are not allowed to do repeat viewings of the same movie with the app.
With the summer movie season upon us, it’s a smart move by MoviePass, as it won’t have to pay full admission price for repeat showings of hits like “Avengers: Infinity War” and upcoming titles “Deadpool 2” and “Jurassic World: Fallen Kingdom.”
However, some MoviePass holders have found a workaround – use the app to get a ticket to a different movie and then go to the movie you really want to see.
It seems MoviePass doesn’t just have to worry about how to keep itself afloat, but also prevent people from taking advantage of the service.
More on MoviePass:
- How does MoviePass make money?
- MoviePass’ auditor says there’s “substantial doubt” about its ability to stay in business – as it reports a $US150.8 million loss
- 3 charts show how MoviePass is changing the movie-theatre business but “playing a dangerous game”
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