MoviePass mocked AMC Theatres after it announced its own subscription plan

Paramount Pictures
  • MoviePass mocked AMC Theatres on Twitter on Wednesday after AMC announced its own subscription plan.
  • MoviePass tweeted, “AMC has repeatedly disparaged our model as a way to discourage our growth because all along they wanted to launch their own, more expensive plan.”
  • AMC will begin offering a $US19.95 a month plan next week for three movies a week and other perks, putting it in direct competition with MoviePass.

AMC Theatres wants to directly compete with MoviePass, and MoviePass isn’t taking it lightly. The upstart movie- theatre subscription service called out AMC on Twitter on Wednesday after the theatre chain debuted its own subscription plan.

“Heard AMC Theatres jumped on board the movie subscription train,” MoviePass tweeted. “Twice the price for 1/4 the theatre network and 60% fewer movies. Thanks for making us look good AMC!”

A follow-up tweet continued to diss AMC: “AMC has repeatedly disparaged our model as a way to discourage our growth because all along they wanted to launch their own, more expensive plan. We want to make movies more accessible, they want more profit.”

AMC Theatres, the biggest movie chain in the world, announced a new tier to its AMC Stubs program, called AMC Stubs A-List, to begin June 26. For $US19.95 (plus tax) a month, members can see three movies a week in theatres. That comes with additional perks, such as concession benefits, premium tickets (3D, IMAX), and the ability to see a movie more than once with the service.

While MoviePass doesn’t offer premium tickets and recently restricted the ability to see a movie more than once, it’s also only $US9.95 a month, subscribers can see a movie a day, and it can be used at any theatre that accepts the service.

MoviePass and AMC have been at odds ever since MoviePass lowered its subscription cost to the $US9.95 a month plan. AMC looked into banning MoviePass from its theatres last year. MoviePass also kicked 10 of AMC’s theatre locations from the service in January but later reinstated them.

Moviegoers will have to decide for themselves what plan they will rely on when going to the theatre, but expect the theatre subscription war to heat up.

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