The prevalence of video-on-demand is causing box office profits to decrease, especially in North America. One company is giving consumers an incentive to keep going to the multiplex.
MoviePass is a subscription service that, for a $US30 to $US35 monthly fee, offers unlimited trips to the movie theatre. We took it for a test drive and found that the service makes a lot of economic sense for people who venture to the theatre frequently enough to cover the subscription cost.
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