Motorola is provoking Apple once again with a teaser ad for its Xoom tablet. In the ad below, Motorola says 2011 is beginning to look a lot like 1984 with one company, one design, one way to work. Motorola then says, “It’s time for more choices,” before launching into a list of specs for its tablet.
Sound familiar? It should, Google VP Vic Gundotra already used a similar line last year at Google’s Developer Conference. Of course, Apple first used the 1984 idea in its landmark ad during the Super Bowl.
Motorola might be setting the stage for a big play on Apple’s famous ad during this year’s Super Bowl. (If so, let’s hope it’s better than this teaser ad, which looks like it was made on someone’s laptop in 10 minutes.)
It’s bold of Motorola to attack Apple, but it better back it up with more than words. For all its success with Android, Motorola only shipped 13.9 million smartphones in 2010. Apple shipped 16.2 million iPhones in the fourth quarter of 2010 alone. And while the Xoom sounds interesting, we’ll be curious to see if consumers care about “choice,” or if they continue to buy Apple’s iPad, which has defined the tablet category.
[Ad spotted via 9 to 5 Mac]