Of all the world’s luxury brands, leather goods maker Louis Vuitton is by far the most valuable, according to a new ranking from BrandZ and Millward Brown Optimor.
The company has an estimated value of $25.9 billion, an increase of 7 per cent over last year. It had particularly strong growth thanks to a focus on digital marketing.
The second most valuable company was Hermès, with a value of $19.1 billion, an increase of 61 per cent over the previous year. The company’s operating income increased 32.5 per cent to $1.2 billion on sales growth of 18.3 per cent, a reflection of strong performances in most of Asia and Europe.
Interestingly, LVMH owns a partial stake in Hermès, though it lost a bid to take over the company in its entirety last year.
Here are the 10 most valuable luxury brands, according to the report:
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