The Most Valuable Brands In The Retail World

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Photo: Guang Niu/Getty Images

Brand management firm Interbrand recently released its annual global brand value ranking, and Coca-Cola managed to retain its spot at the top of the heap.The top 100 is filled with retail brands, from luxury titans like Louis Vuitton to fast food chains like Pizza Hut.

It’s interesting to note that many of the top retail brands didn’t rise to fame by selling things in their own stores. Disney has stores around the world now, but its brand originally grew because of its animated films.

We’ve picked out and ranked the brands that are big into retail. For instance, Samsung and Microsoft have a limited retail presence and were not included, while Apple with its prominent retail division, does appear on the list.

#23 Gap

$3.7 billion brand value

Down 8 per cent from last year

Ranked #100 overall

Gap marketed to its core audience--millennials--to smashing results. Sales are up and things are looking brighter than ever.

Source: Interbrand

#22 Ralph Lauren

$4.0 billion brand value

New addition to the list

Ranked #91 overall

Ralph Lauren conducted a successful marketing campaign during New York Fashion Week. It also has among the best mobile apps of any retailer.

Source: Interbrand

#21 Starbucks

$4.1 billion brand value

Up 11 per cent from last year

Ranked #88 overall

Starbucks released its new 'blonde' roast and came up with a 'sensory preference' map to give consumers more variety.

Source: Interbrand

#20 Pizza Hut

$4.2 billion brand value

Up 2 per cent from last year

Ranked #86 overall

Pizza Hut expanded in the Middle East and released new promotions, like its cone-crust pizza.

Source: Interbrand

#19 Prada

$4.3 billion brand value

New addition to the list

Ranked #84 overall

Prada hired actor Edward Norton and model Daria Werbowy as spokespeople for its latest LG phone. The brand also weathered a storm of a consumer slow-down in China.

Source: Interbrand

#18 Burberry

$4.3 billion brand value

Up 16 per cent from last year

Ranked #82 overall

Burberry sent 3,000 Twitter fans personalised 'thank-you's' for following them on Twitter and reached 1 million followers.

Source: Interbrand

#17 Avon

$5.2 billion brand value

Down 4 per cent from last year

Ranked #71 overall

Avon's new CEO, Sherilyn McCoy, focused on marketing to core customers and making the make-up chain's basic products better. She also is working to revamp Avon's e-commerce site.

Source: Interbrand

#16 Tiffany & Co.

$5.2 billion brand value

Up 15 per cent from last year

Ranked #70 overall

Tiffany expanded its affordable offerings-under $500-and took advantage of its well-known brand name by adding logos.

Source: Interbrand

#15 Cartier

$5.5 billion brand value

Up 15 per cent from last year

Ranked #68 overall

Cartier released a wildly successful L'Odyssée de Cartier advertising campaign, which showed the history of the brand.

Source: Interbrand

#14 KFC

$6.0 billion brand value

Up 2 per cent from last year

Ranked #64 overall

KFC continued its global expansion, especially in China. The brand also released a variety of new value menu items that appealed to consumers.

Source: Interbrand

#13 Herm├Ęs

$6.2 billion brand value

Up 15 per cent from last year

Ranked #63 overall

Hermès expanded its store network, remodeling and openings stores. It's also building an outlet in Shanghai, where demand is strong.

Source: Interbrand

#12 Adidas

$6.7 billion brand value

Up 9 per cent from last year

Ranked #60 overall

Chinese consumers are big fans of Adidas, and the retailer is growing like crazy there. Adidas also grew in the U.S.

Source: Interbrand

#11 Gucci

$9.4 billion brand value

Up 8 per cent from last year

Ranked #38 overall

Gucci will open 43 stores this year--almost unheard of for a luxury brand. The retailer also benefited from demand in Asia.

Source: Interbrand

#10 Zara

$9.5 billion brand value

Up 18 per cent from last year

Ranked #37 overall

Zara expanded its e-commerce site and allowed online shoppers to return items to local stores. Zara also opened new stores in Asia.

Source: Interbrand

#9 eBay

$10.9 billion brand value

Up 12 per cent from last year

Ranked #36 overall

eBay's PayPal had a huge expansion last year. The online retailer also made it easy for mobile customers to shop.

Source: Interbrand

#8 IKEA

$12.8 billion brand value

Up 8 per cent from last year

Ranked #28 overall

The Swedish furniture giant posted a record profit last year and is investing in an international expansion, meaning that growth won't stop anytime soon.

Source: Interbrand

#7 Nike

$15.1 billion brand value

Up 4 per cent from last year

Ranked #26 overall

Nike sales in the U.S., its largest market, are through the roof this year. The athletic brand also capitalised on the Olympics.

Source: Interbrand

#6 H&M

$16.6 billion brand value

Up 1 per cent from last year

Ranked #23 overall

H&M expanded its e-commerce offerings and had growth in Asia, the U.S. and Europe. The retailer also considered expanding into South America.

Source: Interbrand

#5 Amazon

$18.6 billion brand value

Up 46 per cent from last year

Ranked #20 overall

Amazon's Kindle Fire is the top lower-priced tablet. The retailer also added more offerings to its Kindle store and expanded its Amazon Prime service.

Source: Interbrand

#4 Louis Vuitton

$23.6 billion brand value

Up 2 per cent from last year

Ranked #17 overall

In addition to continuing momentum in its U.S., European and Asian stores, Louis Vuitton has begun an aggressive expansion in the Middle East.

Source: Interbrand

#3 Disney

$27.4 billion brand value

Down 5 per cent from last year

Ranked #13 overall

Disney remodeled stores to include interactive games for kids and make the experience more fun for customers.

Source: Interbrand

#2 McDonald's

$40.0 billion brand value

Up 13 per cent from last year

Ranked #7 overall

McDonald's drew in more customers with new menu items like Blueberry Banana Nut Oatmeal and Frozen Strawberry Lemonade. The brand also expanded its value menu.

Source: Interbrand

#1 Apple

$76.6 billion brand value

Up 129 per cent from last year

Ranked #2 overall

Apple stores benefitted from the tremendous need for smartphones and tablets. Apple sold 11.8 million iPads last year, and no one else has been able to come up with a competitive tablet.

Source: Interbrand

Now check out the big restaurant chains

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