On Friday, the Olympic torch will be lit in Rio de Janeiro, officially starting the 2016 Games.
But ads for the Olympics began permeating the internet a while ago, getting us excited for the games — and sometimes making us tear up.
Video ad tech company Unruly tracked which ads are garnering the most shares, specifically looking at shares across Facebook and YouTube as of August 3.
Channel 4’s “We’re The Superhumans” Paralympics teaser leads the pack with a whopping 1,256,567 shares, followed by Under Armour’s “Rule Yourself” commercial, featuring Olympics veteran Michael Phelps, with 308,000 shares.
So what exactly makes ads worth sharing? Emotion.
“Our data shows that the number one driver in getting videos shared is to make an incredibly strong emotional connection with viewers,” says Devra Prywes, Unruly’s VP of Insight. “When it comes to the Olympics, advertisers are topping the most shared chart by leveraging happiness, inspiration, warmth and pride — and hitting these emotions with intensity!”
Read on to see — and watch — the most shared 2016 Olympics ads so far.
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