The social data analytics company 4C made a new study with Facebook that seeks to find which television shows are most popular with people likely to buy various kinds of products.
They did this by looking at 150 brands’ Facebook audiences, as well as the audiences of more than 800 broadcast and cable television shows.
Through a proprietary algorithm, 4C was able to determine which kinds of brands any given TV show’s viewers were most likely to engage with on Facebook.
In what probably isn’t much of a surprise, 4C found that people sports programming accounted for five of the 20 shows with audiences most likely to engage with alcohol brands.
Here’s the complete list, topped by ESPN’s SportsCenter:
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