Walmart says these will be the 40 toys every kid wants this holiday

Hollis Johnson/Business InsiderWalmart is going big on toys this holiday season.
  • Walmart unveiled its top toys of 2018 list in September, enlisting kids and “toy influencers” to predict the toys every kid will want this holiday.
  • This year, Walmart’s list has 40 toys in different categories like collectibles, toys delivered from entertainment properties, big brands, and innovation.
  • Walmart’s VP of toys, Anne Marie Kehoe, said in a September press conference that Walmart is greatly expanding its toy assortment with “more than we’ve ever carried before.”

Walmart kicked off the holiday shopping season with a bang.

The retailer has expanded its assortment with “more toys than we’ve ever carried before,” Walmart VP of toys Anne Marie Kehoe said in a September press conference announcing the plans.

Walmart will be expanding its selection by 40% online, and 30% of the toys it’s stocking in stores will be brand-new. The retailer will also be expanding its toy selection in stores with more toys and more aisles to stock them. This year, Walmart will have 1,000 toys exclusive to the retailer, with 300 that are brand-new and never-before-seen.

The company brought in hundreds of kids to test and play with dozens of toys so the retailer could see what resonated the most. Walmart also enlisted the help of some “toy influencers” to help it decide what to put on its list.

Based on that, Walmart selected the top 40 toys it thinks every kid will covet this year. That’s up from the selection of 25 toys in previous years.

“We’re proud of having kids help us select these toys. They’re the ones that make it happen and show us the way,” Kehoe said.

This year, many of the changes Walmart is making to its toy section, which it is calling America’s Best Toy Shop, are permanent and will last even after the holiday season is over.


Barbie Dreamhouse

Hollis Johnson/Business Insider

Price:
$US180


Fisher-Price Little People Take Turns Skyway

Price:
$US40


Hot Wheels Ultimate Garage

Hollis Johnson/Business Insider

Price:
$US160
Walmart exclusive


LEGO Creator Pirate Roller Coaster

Hollis Johnson/Business Insider

Price:
$US89


Nerf Laser Ops 2 Pack

Hollis Johnson/Business Insider

Price:
$US40


Playmobil Hidden Temple with T-Rex

Hollis Johnson/Business Insider

Price:
$US60


Power Wheels Barbie Dream Camper

Walmart

Price:
$US398
Walmart exclusive


Razor Ultra Spark Scooter

Walmart

Price:
$US50


Sing & Spin Scooter Minnie

Hollis Johnson/Business Insider

Price:
$US40


Disney Princess Rapunzel Tower Vanity

Walmart

Price: $US59
, Walmart exclusive.


Harry Potter Wizard Training Wands

Hollis Johnson/Business Insider

Price:
$US25


Imaginext Jurassic World Jurassic Rex

Hollis Johnson/Business Insider

Price:
$US99


Incredibles 2 Jack Jack Doll

Hollis Johnson/Business Insider

Price:
$US30


Paw Patrol Fire Truck Ride-On

Walmart

Price:
$US60
Walmart exclusive


Paw Patrol Fire Truck

Hollis Johnson/Business Insider

Price:
$US60


Peppa Pig Fun Fair Playset

Hollis Johnson/Business Insider

Price:
$US35
Walmart exclusive


PJ Masks Romeo’s Lab Playset

Hollis Johnson/Business Insider

Price:
$US40


New product from Hatchimal, announced October 5

Walmart

Little Live Pets Wrapples

Walmart

Price:
$US15


LOL Surprise House

Hollis Johnson/Business Insider

Price:
$US200


Lost Kitties

Walmart

Price:
$US20 (multipack)


Moj Moj Claw Machine

Walmart

Price:
$US50


Fingerlings Hugs

Hollis Johnson/Business Insider

Price:
$US30


Num Nom Silly Shakes Maker

Walmart

Price:
$US35


PikMi Pops Super Flip

Walmart

Price: $US45


Ryans World Giant Mystery Egg

Hollis Johnson/Business Insider

Price:
$US40


Treasure X Single Pack

Walmart

Price:
$US10


Air Hogs Supernova

Hollis Johnson/Business Insider

Price:
$US37


All Star Hover Board

Walmart

Price:
$US148
Walmart exclusive


Fisher Price Laugh & Learn 3-in-1 Smart Car

Walmart

Price:
$US50


Kumi Kreator

Hollis Johnson/Business Insider

Price:
$US30


Little Live Pets Rollie My Kissing Puppy

Hollis Johnson/Business Insider

Price:
$US55


Polaris 1.5 RC

Hollis Johnson/Business Insider

Price:
$US90
Walmart exclusive


Really Rad Robots Mi-Bro

Hollis Johnson/Business Insider

Price:
$US40


Rideamls Scout Interactive Pony

Walmart

Price:
$US398
Walmart exclusive


STEM Jr. Wonder Lab

Walmart

Price:
$US115


Terra Sect RC

Hollis Johnson/Business Insider

Price:
$US30


Trail Buster RC

Walmart

Price:
$US50
Walmart exclusive


VTech Explore & Write Activity Desk

Hollis Johnson/Business Insider

Price:
$US55


Zoom Tubes Car Trax

Walmart

Price:
$US30

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