Four decades after opening—and transforming Orlando—the Magic Kingdom is still the No. 1 most popular theme park, working its pixie-dust charm on more than 17 million annual visitors.
Yet Mickey Mouse has some recent competition: the rising star of the theme-park industry is an English boy with round spectacles and a scar on his forehead.
See which parks made the list >
The $265 million Wizarding World of Harry Potter, which opened in the summer of 2010, single-handedly carried Islands of Adventure into the world’s top 10 most-visited theme parks, delivering a 29 per cent jump in attendance. “That’s just huge growth when you’re talking about the top of the rankings,” says Robert Niles, editor of Theme Park Insider.
The takeaway? If you build it, they will come—especially if you spend a boatload of money and create an experience that’s, to use the industry’s favourite buzzword, immersive. The latest and greatest new theme-park attractions are designed to pull us right into the story, whether we’re engaging in an epic robot battle, soaking up the retro cars culture along Route 66, or downing pints of butterbeer with Hogwarts students.
One big, exciting new attraction can get folks through the turnstiles, says Niles. “And if you look at the really huge news happening this year—it’s Cars Land at Disney California Adventure, Transformers at Universal Studios Hollywood, the new Manta roller coaster at SeaWorld San Diego,” he says. “I think 2012 will be southern California’s year.”
But if you’re looking for even bigger growth, look even farther afield to Asia, which passed the 100-million-visitor milestone for the first time in 2011. Hong Kong‘s Ocean Park, No. 11, got a boost from a new rainforest adventure and aquarium-themed zone, while Nagashima Spa Land challenges visitors to brave the world’s longest roller coaster, Steel Dragon 2000. With a number of major new parks planned for the world’s most populous continent, Asia’s slice of the theme park pie should only get bigger.
Even some traditional theme parks are getting spruced up: for its 60th anniversary in 2012, the De Efteling park south of Amsterdam has unveiled Aquanura, a fountains-and-light extravaganza.
Get the scoop on which other attractions and events are drawing crowds to the world’s most-visited theme parks, based on Themed Entertainment Association‘s latest attendance report (2011).
See which parks made the list >
More from Travel + Leisure:
- America’s favourite Cities
- Europe’s Most Visited Tourist Attractions
- America’s Most Visited Zoos
- Coolest New Disney Vacations
- Best Disney World Money Saving Tips
Annual Visitors: 16,140,000
Disney's original theme park, opened in 1955, comes in a close second to its significantly larger counterpart in Orlando. Disneyland can boast about some of Walt's best original rides as well as the newly revamped Disney California Adventure next door--all the more reason to book an Anaheim vacation.
Annual Visitors: 11,930,000
Attendance dropped 6 per cent at Disney's unique marine-themed park, whose seven themed areas are replicas of some of the world's most scenic ports of call. Like Tokyo Disneyland, it was closed for a month in 2011 following Japan's earthquake and tsunami.
Annual Visitors: 10,990,000
Europe's most popular theme park had a respectable 5 per cent attendance bump amid a Continental recession. The park is heralding its 20th anniversary in 2012 with an elaborate nighttime light-and-sound show, a new carnival-style parade, and a meet-and-greet character train.
Annual Visitors: 10,825,000
Disney's futuristic- and international-themed park fell one position last year as its attendance flatlined at 10.8 million visitors. Expect a surge in numbers when the feverishly anticipated major renovation of Test Track is completed this fall. Other top attractions include Soarin' and Mission: SPACE.
Annual Visitors: 9,783,000
This 500-acre homage to Africa is by far the largest of all Disney theme parks, re-creating a lush jungle area and savanna that is home to 1,700 animals from 250 species. The Expedition Everest coaster and Kilimanjaro Safaris often attract the biggest crowds.
Annual Visitors: 7,674,000
Catapulting ahead of Disney California Adventure and into the top 10 for the first time has given Universal execs newfound bragging rights. And with an expansion of the Wizarding World of Harry Potter in the works, don't expect attendance to slacken anytime soon.
NOW WATCH: Executive Life videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.