There are some big, expensive movies coming out this summer, including another Spider-Man reboot and the latest “Transformers,” but enthusiasm for them among Americans is lacking.
According to a poll from our partner, MSN, people aren’t that excited for summer 2017’s biggest movies — and the one they’re most excited about might come as a surprise.
MSN polls its readers, and then uses machine learning to model how a representative sample of the United States would have responded, using big data, such as the Census. It’s nearly as accurate as a traditional, scientific survey.
MSN asked its readers how interested they were in some of 2017’s biggest summer movies in two categories. Those break down into action movies (“Spider-man: Homecoming,” “Transformers: The Last Knight,” “War for the Planet of the Apes”) and kids’ movies (“Despicable Me 3,” “The Emoji Movie,” “The Lego Ninjago Movie”).
The poll separated the MSN audience into groups depending on how often they go to the movies, ranging from never to once a week or more. Among everyone, 69% said none of the action movies sounded good, and 60% said none of the kids titles sounded good.
People are most excited for “Despicable Me 3.” 51% of regular moviegoers are excited, and 21% of people who never go to the movies are excited, which is huge compared to their 1% interest in “The Emoji Movie.”
The action movie people are most excited to see this summer is “Spider-Man: Homecoming,” but excitement is low compared to “Despicable Me 3.” Of regular moviegoers, 25% are excited about the reboot, and 28% of people who go to the movies a couple times a month are excited about it.
Of all the movies, people are least excited about “The Emoji Movie” and “Transformers: The Last Knight.” The latter, as it happens, is already getting terrible reviews, though the four “Transformers” movies so far have made a total of about $US4 billion worldwide.
The charts below show how interested (or uninterested) the MSN audience is in this summer’s biggest movies.
At the same time, movie theatre attendance has been declining for years. From 2006 to 2015, movie theatre attendance in North America has declined from 4.4 billion admissions to 3.8 billion.
MSN’s data shows the low level of interest in new movies could be due to streaming services like Netflix, Hulu, HBOGo, and iTunes, along with regular old TV. It’s much easier (and cheaper) to wait until you can watch a movie from the comfort of your own couch.
When asked if they would rather go to the movies or watch something at home, 78% of respondents said they would prefer to stay home. Only 15% said they would like to go out to the movie theatre.
Business Insider Emails & Alerts
Site highlights each day to your inbox.