Instagram is a massively valuable social network: some analysts think it’s worth as much as $US37 billion.
But who are its most popular users?
To find out, we took Socialblade’s list of the 100 most-followed Instagram accounts, and after removing brands, groups of people (like bands and sports teams) and accounts that aggregate other people’s content (like @nature and @nailsvideos), we had a list of the 77 most-followed people on Instagram.
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