The 77 most popular Instagrammers in the world

Taylor SwiftKevork Djansezian/Getty ImagesTaylor Swift is one of the most popular Instagrammers in the world.

Instagram is a massively valuable social network. Some analysts think it’s worth as much as $US37 billion.

So who are its most popular users?

To find out, we took Socialblade’s list of the 100 most followed Instagram accounts, and, after removing brands, groups of people (like bands and sports teams), and accounts that aggregate other people’s content (like @nature and @nailsvideos), we had a list of the 77 most followed people on Instagram.

77. Brazilian actress Marina Ruy Barbosa

76. Brazilian actor Caio Castro

Handle: @caiocastro

75. Soccer player Andres Iniesta

Handle: @andresiniesta8

74. Ellie Goulding

Instagram/Screenshot

Handle: @elliegoulding

Followers: 7,178,260

73. Channing Tatum

Instagram/Screenshot

Handle: @channingtatum

Followers: 7,312,804

72. Bella Thorne

Angela Weiss/Getty

Handle: @bellathorne

Followers: 7,336,995

71. One Direction member Liam Payne

Instagram/Screenshot

Handle: @fakeliampayne

Followers: 7,341,746

70. FC Barcelona player Daniel Alves

Instagram/Screenshot

Handle: @danid2ois

Followers: 7,394,091

69. Snapchat star Zach King

Handle: @zachking

68. Zac Efron

Getty/Kevin Winter

Handle: @zacefron

Followers: 7,498,963

67. Tyga

Instagram/Screenshot

Handle: @kinggoldchains

Followers: 7,498,973

66. Model Miranda Kerr

Instagram/Screenshot

Handle: @mirandakerr

Followers: 7,515,652

65. Indonesian singer Syahrini

64. Beauty blogger Huda Kattan

Handle: @hudabeauty

63. Fitness model and 'belfie queen' Jen Selter

Instagram/Screenshot

Handle: @jenselter

Followers: 7,650,750

62. Brazilian soccer player Thiago Silva

Instagram/Thiago Silva

Handle: @thiagosilva_33

Followers: 7,670,981

61. Brazilian singer Ivete Sangalo

Instagram/Ivete Sangalo

Handle: @ivetesangalo

Followers: 7,679,366

60. Victoria Beckham

Rob Kim/Getty Images

Handle: @victoriabeckham

Followers: 7,678,260

59. Soccer player Marcelo Vieira Jr.

Instagram/Screenshot

Handle: @marcelotwelve

Followers: 7,728,071

58. Gigi Hadid

Jason Merritt/Getty Images

Handle: @gigihadid

Followers: 7,801,268

57. Iggy Azalea

Instagram/Screenshot

Handle: @thenewclassic

Followers: 7,877,953

56. Wiz Khalifa

Instagram/Screenshot

Handle: @mistercap

Followers: 7,926,949

55. Brazilian actress Tata Werneck

Instagram/Tata Werneck

Handle: @tatawerneck

Followers: 7,992,163

54. Singer Austin Mahone

Instagram/Screenshot

Handle: @austinmahone

Followers: 8,030,756

53. Vine star Cameron Dallas

Instagram/Screenshot

Handle: @camerondallas

Followers: 8,248,381

52. Amber Rose

Instagram/Amber Rose

Handle: @amberrose

Followers: 8,261,305

51. Brazilian singer Anitta

instagram/Anitta

Handle: @anitta

Followers: 8,302,233

50. Ciara

Instagram/Screenshot

Handle: @ciara

Followers: 8,354,381

49. Vine star Nash Grier

Instagram/Screenshot

Handle: @nashgrier

Followers: 8,375,256

48. 'Jersey Shore' star Snooki

Instagram/Screenshot

Handle: @snookinic

Followers: 8,629,594

47. Boxer Floyd 'Money' Mayweather

Instagram/Screenshot

Handle: @floydmayweather

Followers: 8,745,380

46. Swedish soccer player Zlatan Ibrahimovic

Instagram/Zlatan Ibrahimovic

Handle: @iamzlatanibrahimovic

Followers: 8,897,548

45. 'Pretty Little Liars' actress Shay Mitchell

Instagram/Screenshot

Handle: @shaym

Followers: 9,106,498

44. Kardashian mum Kris Jenner

Instagram/Screenshot

Handle: @krisjenner

Followers: 9,121,693

43. Actress Ashley Benson

Instagram/Screenshot

Handle: @itsashbenzo

Followers: 9,638,878

42. Real Madrid player Gareth Bale

Instagram/Screenshot

Handle: @garethbale11

Followers: 10,447,997

41. Brazilian soccer player David Luiz

Instagram/Screenshot

Handle: @davidluiz_4

Followers: 10,504,579

40. 'Pretty Little Liars' Actress Lucy Hale

Instagram/Screenshot

Handle: @lucyhale

Followers: 10,780,445

39. Brazilian actress Bruna Marquezine

Instagram/Screenshot

Handle: @brumarquezine

Followers: 11,142,720

38. Vanessa Hudgens

instagram/Screenshot

Handle: @vanessahudgens

Followers: 11,444,517

37. Scott Disick

Instagram/Screenshot

Handle: @letthelordbewithyou

Followers: 11,828,275

36. Lady Gaga

Instagram/Screenshot

Handle: @ladygaga

Followers: 12,004,224

35. One Direction member Niall Horan

Instagram/Screenshot

Handle: @niallhoran

Followers: 12,257,931

34. Vin Diesel

Instagram/Vin Diesel

Handle: @vindiesel

Followers: 12,664,876

33. Shakira

Instagram/Screenshot

Handle: @shakira

Followers: 13,410,788

32. 'King of Instagram' Dan Bilzerian

Instagram/Screenshot

Handle: @danbilzerian

Followers: 13,536,496

31. One Direction member Harry Styles

Instagram/Screenshot

Handle: @harrystyles

Followers: 13,665,429

30. David Beckham

Getty Images
David Beckham

Handle: @davidbeckham

Followers: 14,418,571

29. Singer, actress and dancer Zendaya

Instagram/Screenshot

Handle: @zendaya

Followers: 14,703,211

28. LeBron James

Instagram/Screenshot

Handle: @kingjames

Followers: 14,920,103

27. Drake

Instagram/Screenshot

Handle: @champagnepapi

Followers: 15,430,123

26. Colombian soccer player James Rodríguez

Instagram/Screenshot

Handle: @jamesrodriguez10

Followers: 15,637,378

25. Justin Timberlake

Instagram/Screenshot

Handle: @justintimberlake

Followers: 17,009,173

24. Chris Brown

Instagram/Screenshot

Handle: @chrisbrownofficial

Followers: 17,569,588

23. Ellen Degeneres

Instagram/Ellen Degeneres

Handle: @theellenshow

Followers: 18,778,924

22. Model Cara Delevingne

Instagram/Screenshot

Handle: @caradelevingne

Followers: 21,866,487

21. Kevin Hart

Instagram/Screenshot

Handle: @kevinhart4real

Followers: 24,511,582

20. Demi Lovato

Instagram/Screenshot

Handle: @ddlovato

Followers: 26,157,042

19. FC Barcelona player Leo Messi

Instagram/Screenshot

Handle: @leomessi

Followers: 27,652,336

18. Kourtney Kardashian

Instagram/Screenshot

Handle: @kourtneykardash

Followers: 27,995,381

17. Rihanna

Instagram/Screenshot

Handle: @badgalriri

Followers: 28,686,211

16. Jennifer Lopez

Instagram/Screenshot

Handle: @jlo

Followers: 29,664,497

15. Miley Cyrus

Instagram/Miley Cyrus

Handle: @mileycyrus

Followers: 30,885,698

14. Katy Perry

Instagram/Screenshot

Handle: @katyperry

Followers: 30,915,320

13. Dwayne 'The Rock' Johnson

Instagram/The Rock

Handle: @therock

Followers: 31,466,170

12. Brazilian soccer player Neymar Jr.

Instagram/Screenshot

Handle: @neymarjr

Followers: 34,275,856

11. Khloe Kardashian

Instagram/Screenshot

Handle: @khloekardashian

Followers: 35,060,006

10. Soccer player Cristiano Ronaldo

Instagram/Screenshot

Handle: @cristiano

Followers: 35,304,835

9. Nicki Minaj

Instagram/Screenshot

Handle: @nickiminaj

Followers: 37,160,447

8. Kendall Jenner

Instagram/Screenshot

Handle: @kendalljenner

Followers: 40,220,669

7. Kylie Jenner

Instagram/Screenshot

Handle: @kyliejenner

Followers: 41,327,782

6. Justin Bieber

Instagram/Screenshot

Handle: @justinbieber

Followers: 42,677,167

5. Ariana Grande

Instagram/Screenshot

Handle: @arianagrande

Followers: 47,203,190

4. Selena Gomez

Instagram/Screenshot

Handle: @selenagomez

Followers: 49,391,925

3. Beyonce

Instagram/Screenshot

Handle: @beyonce

Followers: 49,851,150

2. Kim Kardashian

Instagram/Screenshot

Handle: @kimkardashian

Followers: 50,929,269

1. Taylor Swift

Instagram/Screenshot

Handle: @taylorswift

Followers: 53,761,004

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