America spends way more on Reese’s Peanut Butter Cups than any other candy, according to the latest data from Nielsen.
M&M Peanut came second at $37 million, followed by Kit Kat at $36 million, Snickers at $35 million, Hershey’s Milk Chocolate at $28 million, M&M Plain at $27 million, Twix Caramel at $17 million, Skittles at $16 million, Werther’s at $13 million, and Life Savers at $13 million.
Hershey’s claims three of the top ten brands: Reese’s Cups, Kit Kat, and Hershey’s Milk Chocolate. The company reported a strong quarter in October thanks in part to the successful launch of Reese’s cups stuffed with Reese’s pieces.
Mars owns the rest of the top ten except for Werther’s, which is owned by the August Storck KG.
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