This Company Was Surprisingly Voted 'Coolest' Brand In The U.K.

aston martin car

Photo: Sharkey50 via Flickr

The title of the “coolest brand in the U.K.” doesn’t belong to a trendy new product or popular retailer.It belongs to Aston Martin, the luxury sports car maker that has been around since 1913, according to the centre for Brand Analysis, a British consulting firm.

Aston Martin aside, however, a relatively small number of the brands voted “coolest” in their categories were U.K.-based.

American brands like Levi and Apple were considered coolest in fashion- and tech-related categories, while brands from other parts of Europe, like Jean Paul Gaultier and Dom Perignon, dominated in their respective areas.

The results of the annual survey, called CoolBrands, take into consideration the votes of more than 2,000 British consumers and an expert panel of 36 “influencers,” according to the Telegraph.

GUINNESS was voted the coolest beer and cider maker

Source: CoolBrands

ROLEX was voted the coolest fashion accessory maker

Source: CoolBrands

ALEXANDER McQUEEN was voted the coolest fashion designer

Source: CoolBrands

AMERICAN EXPRESS was voted the coolest financial services provider

Source: CoolBrands

PLAYSTATION was voted the coolest brand among games and toys

Source: CoolBrands

THE FAT DUCK was voted the coolest among restaurants and coffee shops

Source: CoolBrands

THE TATE MODERN was voted the coolest U.K. attraction

Source: CoolBrands

VOGUE was voted the coolest title among magazines and newspapers

Source: CoolBrands

SKYPE was voted the coolest mobile communications provider

Source: CoolBrands

GOOGLE was voted the coolest online brand

Source: CoolBrands

NIKE was voted the coolest brand for sportswear and equipment

Source: CoolBrands

APPLE was voted the coolest technology brand

Source: CoolBrands

SELFRIDGES was voted the coolest retail brand

Source: CoolBrands

VIRGIN ATLANTIC was voted the coolest brand among travel companies

Source: CoolBrands

Now see which luxury brands are worth the most

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