The most popular brand of chips in every state

SOPA Images/ GettyWhich brand is your favourite?
  • INSIDER Data used Google Trends to find the most popular chip brand in every state.
  • Turns out America loves Doritos and Cheetos the most.
  • Almost all of the United States prefers Doritos, except for five states in the Southwest.

Whether you’re a fan of Pringles, Lays, Ruffles, or Doritos, you probably can’t eat just one.

But not every part of the country loves the same brand of chips. According to retail analyst IRI, Lays, Ruffles, Pringles, Wavy Lays, Tostitos, and Doritos have been the most popular brands of chips in the US. Using Google Trends, INSIDER Data compared the brands to see which among those were most searched from 2004 to today and where in the US people looked for them.

We learned there are two brands Americans look for the most: Doritos and Cheetos. Take a look at which state craves which.

Most popular chip brand in every stateYutong Yuan/Business InsiderWhich chip brand does your state love?

A whopping 45 states chose Doritos as the most desired brand of chips. Strangely, the five states that chose Cheetos as their top brand are all located in the Southwest.

Read more:

We tried 3 popular brands of potato chips – and this is the one you’ll want to buy for your next party

In most states, the difference between the most popular brand and the runner up is striking. However, in states like Hawaii, Washington, and Colorado, it’s almost evenly split. For example, 45% of people are interested in Doritos in Hawaii, while just 43% prefer Cheetos.

Either way, it’s clear that this is Doritos Nation.

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