The top 10 most polarising brands in the US all have to do with Trump -- here they are

Politics is increasingly playing a greater role in our daily lives. From the NFL to retail stores like Walmart and Macy’s, brand names and companies once deemed neutral are now part of contentious national conversations.

On Thursday, the market research company Morning Consult unveiled its inaugural “Most Polarising Brands in America” rankings, based on more than 300,000 surveys of US adults, to determine which brands divide Republicans and Democrats the most.

The split among respondents was 32% Democrat, 34% Republican, and 34% independent.

Morning Consult found that the top 10 most polarising brands have one thing in common: President Donald Trump either loves or reviles them.

Here are the top 10 most polarising:


10: The Washington Post


9: CBS News


8: ABC News

MediaBistro/ABC News

7: NFL

Otto Greule Jr/GettyMembers of the Houston Texans stand and kneel before the game against the Seattle Seahawks in October 2017.

6: MSNBC


5: The New York Times


4: NBC News

Drew Angerer/GettyA pedestrian walks past the NBC News studios, November 29, 2017 in New York City.

3: Fox News

John Lamparski/Getty

2: CNN


1: Trump Hotels

Astrid Riecken/Getty ImagesAn exterior view of the entrance to the new Trump International Hotel at the old post office on October 26, 2016 in Washington, D.C.

See the full list from Morning Consult here ยป

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