Politics is increasingly playing a greater role in our daily lives. From the NFL to retail stores like Walmart and Macy’s, brand names and companies once deemed neutral are now part of contentious national conversations.
On Thursday, the market research company Morning Consult unveiled its inaugural “Most Polarising Brands in America” rankings, based on more than 300,000 surveys of US adults, to determine which brands divide Republicans and Democrats the most.
The split among respondents was 32% Democrat, 34% Republican, and 34% independent.
Morning Consult found that the top 10 most polarising brands have one thing in common: President Donald Trump either loves or reviles them.
Here are the top 10 most polarising:
10: The Washington Post
9: CBS News
8: ABC News
5: The New York Times
4: NBC News
3: Fox News
1: Trump Hotels
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